Today, businesses have plenty of amazing options to use for advertising and promotion. One such option is promoting your business on social media. There are various social media platforms through which marketers and brands can promote their products and services. Instagram is among the top social media platforms widely used for business purposes. It’s a powerful marketing tool that businesses worldwide use to grab attention and grow their business.
Instagram is a popular photo-based platform that is easy to use. It comes with robust features that make it one of the best platforms to use, whether for personal or business use. If you’re a business owner or marketer looking to promote on Instagram, here are a few tips on using Instagram to promote your brand:
1. Add Professional-looking Photos
Since Instagram is a photo-based platform, it is important that you only upload high-quality images and photos. You must always share visually relevant and engaging content to grab attention. Remember, most social media platforms are crowded for businesses, so if you want to stand out, you must take care of what you upload. Take impressive photos, edit and post to draw attention.
2. Use Instagram Stories
Instagram stories are another great feature that you must use consistently to promote your business on Instagram. It’s a great way to stay connected with your audience. Use the stories feature to post images, videos, gifs, photos, or any business update like discounts or new products and services that you think might interest your audience.
3. Stream Live Videos
Apart from Instagram stories, you can also stream live videos to connect with the audience. Using the live videos feature, you can give your customers a sneak peek into what’s going on behind the scenes of your business. Please show them your products or answer live questions through the comment section to connect with them. Once the live video ends, it stays in your story section for 24 hours.
4. Interact with Your Followers
This is another important thing to keep in mind when promoting your business on Instagram. You must interact and engage with your followers through likes, comments, tagging, mentioning, and direct mention options. So, ensure that you’re always engaging with your followers regularly.
5. Use Hashtags
Hashtags are one of the best ways to help users find the right content on the platform. You can use hashtags that include numbers and letters, but make sure you’re not using non- numeric characters. Users can easily search for different hashtags or click on hashtags used in posts. When using hashtags to promote your business, always ensure you’re using the right hashtags for your business. Some crucial points to keep in mind when using hashtags are as follows: Use relevant, effective and non-experimental hashtags.
6. Use Instagram Reels
Today, Instagram reels have become very popular, with more and more people using the reel feature to connect with their audience. Instagram reels are entertaining, short videos that can help tell your brand story. It can bring your brand alive in just a few minutes. Through the reel feature, you can show what’s happening behind the scenes or even introduce a new service or product very engagingly. You can add transitions and effects and tag different products or even show paid partnerships to stand out. Reels also allow you to create brand campaigns that target a specific audience.
7. Advertise on Instagram
Like Facebook and other social media platforms, you can also advertise on Instagram. You have a few options to choose from. You can choose from three different formats – video, photo, and carousel ads. Here is a short description of each ad format:
· Photo ads: These are regular photos but come with a sponsored label on top of the photo. They have a call-to-action button as well.
· Video ads: Just like photo ads, these are also normal video posts with a sponsored label above.
· Carousel ads: These advertisements look similar to photo ads but come with multiple photos that people can swipe.
8. Sell Products or Services on Instagram
Using Instagram, you can also sell your services and products on the platform. Users can now discover and buy products from various brands directly through the Instagram app with the Shop tab option. So, you can easily sell your products or even various shoppable posts using product tags in your reels, stories, and posts. Instagram is one of the best platforms to promote your business, so make sure you’re using all the right tips and tricks to grab attention. The key is to stay consistent and post high- quality images and content that keeps your audience engaged.