If you have created a website for your business on BizzO or you are just beginning your online journey, discovery by your target customers should be your next goal.
Will your content show up on Google when you publish your new website? Well, that depends on several factors.
The mighty search engine must crawl, find, and index your content to get your website listed on the Google search result pages. In general, this happens by default, but may require a few days to some weeks. However, you can speed up the process by submitting the site manually to Google.
You can do this in two ways. But before we explore further, let us understand how to register your website on Google.
Open the Google Search Console page and click on the Start Now tab. Enter your Bizzo website URL under Domain.
Choose from the options provided by Google to verify your site. You can do it via Google Analytics using its tracking code. The DNS Record Method is another option. Google provides a code. Enter the same into your website’s DNS configuration.
Log in to your hosting service and click on Advanced DNS Zone Editor. Add the Google Search Console code as a TXT record.
It may take a couple of hours or a day for verification.
Let us understand Google crawls and indexes your website.
Google crawls billions of pages on the web using a series of computers. Googlebot, also known as “spider,” is the crawling system Google uses for finding content online. It begins the search process by analyzing web page URLs generated from previous crawls. The sitemap data provided inside the Search Console is used to augment these pages. The spider keeps looking for new sites, updates existing pages, and fixes any broken links.
Google will discover and crawl the new content if the new pages are within the sitemap. It will then list the page within the search results based on specific criteria evaluations.
All the results are entered into the Google index. New sites or updated content will be listed accordingly. Information such as Meta descriptions, Alt Tags, Title Tags, and others are measured.
Does this mean you will never have to submit your website to Google? Will it be discovered automatically through the crawling process?
The answer is yes, but there is a major drawback to this approach.
You will have to depend on Google’s timeframe. It may take weeks and months to crawl and index your website content.
A test to check the crawling and indexing time for Google spiders reveals some interesting data. Google takes around a day just to crawl your content.
However, if you are launching a new website or adding new pages to an existing domain, submitting an updated sitemap might be great. It takes an average of 14 minutes for a bot to visit the updated content. To put it in plain language, your new page can generate organic traffic and instantly achieve conversions.
To submit your website to Google, you can
· Add an updated sitemap to your Google account
· Submit an indexing request for the desired URL
You must register with Google Search Console to carry out the above steps.
For Your New Website:
The first step is to verify that you own the site by using the Google Search Console. Choose the “submit a sitemap” feature and click once to complete the process.
Launching New Pages on Existing Website
You can submit new pages for Google indexing even if you already have a web domain. The only condition is that you must prove you own the URL to get Google to recrawl the new pages.
Submit an Updated Sitemap
Submit an updated site map by logging in to Google Search Console. Choose the “Add a Property” option to complete the process and achieve a faster listing.
Fetch as Google
Fetch as Google is an option created to help you view the web pages on your site as seen by Google. If you own the site, you can use this tool for reindexing individual URLs. Log on to Google Search Console and select the property listed with Google recently.
You will access a table for entering the URL path and your domain name. Fetch this specific web page on your website to complete the process.
Google will assess the eligibility of these web pages for reindexing. A “Request Indexing” option will appear if it passes the qualifying test. Google will initiate this web page’s recrawling and reindexing process when you click on this option.
Check your Fetch as Google table regularly to view the status of your active indexing requests.
Do you need to submit an indexing request or an updated sitemap each time you want to publish a new web page? If you want Google to recognize the updated web pages quickly, this is the most reliable way of achieving it. As mentioned, Google also recrawls pages on its own. So if you are not in a tearing hurry, you can allow this work to carry on in the background as you proceed with other work.
Merely indexing your pages on Google will not assure a top rank on the first page of Google for your target keywords. Indexing will put you in the race. To surge ahead of others, you must use search engine optimization strategies.